The sort of fundraising marketing campaign facilities round a calendar that includes numerous actions, companies, or prizes assigned to completely different dates. Supporters buy a date (or a number of dates) on the calendar, successfully “selecting a date,” for an opportunity to win or expertise the related providing. As an illustration, a calendar would possibly function a home-cooked meal from a neighborhood member on one date, a present certificates to a neighborhood enterprise on one other, or a bigger prize, reminiscent of an electronics merchandise, on a 3rd.
Such fundraising fashions provide a number of benefits. They’ll interact a broad viewers because of the diversified nature of the potential rewards. This flexibility permits for personalisation based mostly on the neighborhood’s pursuits and assets, from providing easy experiences to showcasing distinctive, locally-sourced prizes. The prolonged timeframe of a calendar-based marketing campaign additionally offers ongoing visibility and a number of alternatives for neighborhood engagement in comparison with single-day occasions. Traditionally, raffle-style fundraisers using calendars have been a preferred selection for colleges, golf equipment, and non-profit organizations.
